- Federal Trade Commission Introduces Rule Banning Fake Reviews and Testimonials
August 30, 2024
The Federal Trade Commission (FTC) has introduced a new rule aimed at curbing the spread of fake reviews and...
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- Online Marketing and The Impact Of AI
July 1, 2024
Artificial Intelligence (AI) has revolutionized numerous industries, and brand marketing is no exception. The integration of AI into marketing...
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- Changes to the Telemarketing Sales Rule (TSR): What you need to know
The Federal Trade Commission (FTC) has recently announced significant amendments to the Telemarketing Sales Rule (TSR), which came into...
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- The FCC Impact on Lead Buyers and Sellers Part 2, How is the industry responding?
April 7, 2024
The Federal Communication Commission’s new rule is having a big impact on the industry. In case you missed the...
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- The FCC Impact on Lead Buyers and Sellers Part 1, What happened?
April 7, 2024
As most of you know, the Federal Communication Commission published the final rule changing the definition of consent in...
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- How the Good Get Punished: Online Marketing
August 29, 2017
“Turn left in 100 feet-” “Make a U-Turn-“ “Recalculating…” Sound familiar? We’ve all been there. As thralls to technology,...
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- EDU Compliance for Email Marketing
July 11, 2017
(As originally published in Career Education Review) Email marketing is an important strategy to maximize your marketing ROI. Unfortunately,...
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- Employment Verification: Going the Extra Mile
May 19, 2017
Student outcomes are an increasing focal point for accreditors and the...
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- Trump Administration vs. Student Loans
November 14, 2016
Donald Trump is the President-elect of the United States. Now what? Well, one thing people keep questioning: “What does...
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- Conversions vs. Compliance
May 1, 2017
Today, regulatory scrutiny, politicizing industries and consumer activists have brought significant changes to how we market to and sell...
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- Web Auditing Checklist for Higher Education
December 5, 2016
Your website is your front door. Is it inviting to compliance infractions? The following suggestions are offered as general...
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- Minimizing the Impact of Debt Relief Scams
November 3, 2016
We’ve seen them popping up all over the Internet and we’re definitely not happy about it. Sites are promising...
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- Conversions vs. Compliance
October 14, 2016
What opportunities are you missing for them to work together? Businesses have the opportunity to gather and analyze data...
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- When a Free Lead Can Cost You
September 14, 2016
Have you ever received a “free” lead in your inbox? Depending on your personal experience, you may initially think...
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- Penalties Increased and So Did Your Risk. How Exposed Are You?
September 6, 2016
On August 1, 2016, The FTC’s inflation increases for maximum civil penalty amounts go into...
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- VLOG: Compliance Trends in Lead Gen
April 11, 2016
This spring LeadsCon invited IntegriShield out to their annual performance marketing conference in Las Vegas to present on unauthorized...
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- How the CFPB is Shaping the Short Term Lending Industry
July 22, 2016
Before large financial institutions evolved in the current banking world, it wasn’t uncommon for individuals that had a good...
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- Avoiding Litigation: The win/win for Attorneys and Clients
February 19, 2016
When most people think of attorneys, they envision John Grisham books come to life though the magic of Hollywood....
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- [Whitepaper] Five Common Compliance Missteps of Financial Bloggers
February 19, 2016
Compliant digital content has become a hot topic in many financial blogger circles. We recently sat down with Phillip...
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- Revisiting TCPA Language
January 7, 2016
In 2015 the Federal Communications Commission (FCC) outlined new rules regarding the Telephone Consumer Protection Act (TCPA). This anticipated...
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- Dear Admissions: High School Graduates Are Listening
September 23, 2015
As high school graduates look toward the future, the option of a career college or a trade school might...
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- Creating a Culture of Compliance
October 14, 2015
Every few months, the story repeats itself: Company X suffers a major security breach or unexpectedly enters a legal...
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- 2015 President’s Club Award Winner
December 24, 2015
Each year, IntegriShield holds an annual holiday party to celebrate with our sister companies and recognize the staff’s achievements...
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- Vlog: Text Messages and the FCC
September 14, 2015
The FCC Chairman, Tom Wheeler, has requested a “crackdown” on robocalls, robotexts and telemarketing calls. How may that impact...
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- Your Mistakes Are Giving Prospects Cold Feet
September 1, 2015
The first contact a potential student has with your school can make or break their choice of attendance. Is...
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- Let’s Talk About Best Practices and Regulations!
August 5, 2015
Have you seen what’s new in our compliance corner? Each week IntegriShield President, Jennifer Flood, is answering your compliance...
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- VLOG: Unauthorized Landing Pages – Free Advertising or Conversion Killers?
August 3, 2015
You could be missing tens of thousands in missed revenue every year. Unauthorized publishers are taking advantage of your...
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- Vlog: TCPA Ruling
July 27, 2015
All marketers are familiar with the wide-sweeping TCPA legislation that has been consumer focused regarding unwanted calls and text...
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- Behind the Lines: Short Stories of Mystery Shopping Admissions Reps
July 30, 2015
We often get to come up with great characters to play during mystery shops to admissions representatives. I have...
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- Minnesota Increases Scrutiny of For-Profit Colleges
July 15, 2015
In the past year, for-profit schools in Minnesota have been coming under increased scrutiny. The state’s Office of Higher Education...
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- Fraudulent Advertising: What Nobody Tells You
July 9, 2015
Your company is liable for what others do on your behalf. When your business hires an advertising agency, you...
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- Vlog: The FTC and Updated Rules on Testimonials
June 26, 2015
Do you use bloggers and social media to promote your company, school or products? The FTC has released new...
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- Is Your School Prepared?
April 21, 2015
Career Colleges have been called into question by the policy community regarding the quality of data used to estimate...
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- Big Data Talks at APSCU
June 18, 2015
Professionals in the education industry gathered earlier this June for the annual APSCU Convention. Hopefully you were in attendance...
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- Industry Insight: New Placement Verification Research
June 2, 2015
If you have difficulty connecting with graduates for placement verification, you’re not alone. From a recent poll we hosted...
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- Compliant Website Checklist
April 1, 2015
Institutions are under strict scrutiny surrounding their online advertising efforts. But, it’s also imperative for the institution’s website to...
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- Avoiding TSR Violations
March 17, 2015
Since it’s onset in 1995, the Federal Trade Commission (FTC) has amended the Telemarketing Sales Rule (TSR) (opens in a...
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- Addressing the Use of Endorsements and Testimonials for Your Institution
March 3, 2015
One of the prominent marketing uses in the education industry today is the use of testimonials to endorse a...
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- Student Data Tells a Story
February 2, 2015
…and it’s one that we need to listen to. To the extent that you can understand and connect with...
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- A Rise in the Trade Industry
February 17, 2015
In America, unemployment is twice as high for those with high school diplomas versus a 4 year college graduate....
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- A Note from the President
January 15, 2015
Happy New Year! Looking back, 2014 was an exciting year for IntegriShield. We more than doubled our client base,...
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- IntegriShield to Host Fraudulent Lead Generation Webinar
November 26, 2014
Over the last couple of weeks, articles have surfaced shedding light on lead generating practices that are less than...
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- Takeaways from DOE’s Gainful Employment Ruling
November 13, 2014
October 30th marked the release of the final version of The Education Department’s “Gainful Employment” rule. The long awaited...
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- VAWA Reauthorization: What it means for your school.
October 30, 2014
With the recent requirement changes imposed by the Violence Against Women Reauthorization Act (VAWA), your school may need to revisit your...
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- Inspect What You Expect—Monitoring Your Admissions Staff
June 27, 2014
Your admissions staff is the face and voice of your institution, the first people to speak with your prospective...
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- Gainful Employment Disclosure Template
June 2, 2014
In November 2013 the U.S. Department of Education announced their released of the Gainful Employment Disclosure Template. In their announcement,...
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- Financial Aid Fraud Rings: Is your school at risk?
September 2, 2014
In the higher education field, we all know that distance learning is the way of the future. Online learning...
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- The Importance of Brand Management
April 2, 2014
In the internet era, the virtual marketplace has become the primary forum for brands to build equity and trust...
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- Understanding Bait and Switch Advertising in the EDU Sector
March 20, 2014
Knowing where and how your school appears is virtually a full-time job in and of itself in the vast...
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- Compliant Landing Pages
February 17, 2014
Nowadays there are many rules and regulations for online marketing, making it difficult to know what should and should...
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- Copyright Infringement: Abuse vs. Fair Use
January 27, 2014
The primary protection given to copyright owners is the right to authorize others to reproduce their work. Unauthorized distribution...
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- Crowdfunding Introduced to Consumer Reviews
January 20, 2014
In an attempt to bring order and transparency to the crowdfunding industry, a website named CrowdsUnite was created in 2012. Crowdfunding encourages investments...
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- Identity Theft
February 4, 2014
Identity theft has become a sprawling problem for those of us well connected to the information age. Recent security...
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- Not Your Average Defendant
December 12, 2013
Copyright infringement affects brands of every size, shape and income. From A-List celebrities to small mom and pop corporations,...
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- FTC Joins the Fight Against Private Sector Schools
November 22, 2013
The FTC joined forces this week with the Obama administration’s fight against private sector colleges. The agency released new...
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- The Risk of Infringement
November 14, 2013
Maintaining the integrity of brands online has become a difficult task for many companies with limited resources and expertise...
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- Employment Verification: Accuracy Required
October 21, 2013
Accreditation agencies are cracking down on inaccurate job placement figures and claims made by private sector colleges. Just in...
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- Telephone Consumer Protection Act 2013 Updates: Are You Prepared?
October 7, 2013
Telephone Consumer Protection Act 2013 Updates: Are you Prepared? Effective October 16, 2013: the Federal Communications Commission’s rules implementing...
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- LinkedIn for Higher Education
August 27, 2013
Recently, LinkedIn announced the launch of University Pages, providing another channel for colleges to reach perspective students. According to LinkedIn more...
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- The Presidents Call to Action: Value, Affordability and Student Outcome
February 19, 2013
Change has been a main focus for the Obama administration from the start of his 2008 campaign, and after...
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- Gates Foundation Works to Save Pell Grants
February 14, 2013
Pell Grants, which currently help more than 9 million low- and moderate-income students attend and complete college, have faced funding issues...
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- The Danger of Not Knowing
January 9, 2013
Top 5 Compliance Mistakes Your Admissions Staff Could Unknowingly be Making With the constant changes of brand and compliance...
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