Institutions are under strict scrutiny surrounding their online advertising efforts. But, it’s also imperative for the institution’s website to be in compliance with the standards and regulations set forth by the Department of Education (DOE), Federal Trade Commission (FTC), Federal Communications Commission (FCC), your accrediting body and industry standards. Below is a checklist of points to consider when reviewing the information provided on your website.

Compliant Website Checklist:

Accreditation

• Visibility of accreditation statement
• Representation of accreditation – full and complete accreditation information – acronyms and banned terms omitted
• Easily navigable – at least within one click of the homepage

Admissions

• Provide all required criteria expected to be completed prior to enrollment
• Include all educational requirements
• Contact information provided for prospective students

Career Services

• Detailed and clear explanation of offerings that the Career Services department provides
• No job placement guarantees
• Omission of banned terms, such as “career placement”

Gainful Employment Disclosures

• Clear presence of disclosure information
• Disclosure information is in the required Gainful Employment Disclosure Template developed by the DOE

Financial Aid

• Qualification rules
• How applicants can learn about qualifying
• Financial aid eligibility disclaimer present

Program Descriptions

• Timeframe for completion listed correctly
• Program length disclaimer

Program Listings

• Listings are accurate and approved by the DOE
• Acceptable states for admissions
• Citations provided for statistics listed on the page

TCPA Requirements

• Consent language present on lead form
• Language must include all components within the FCC definition

Testimonials

• Must be actual statements
• Some accreditors do not allow institutions to use testimonials from current students on their website

Stay tuned for our next webinar where we’ll cover this topic in more depth! Get early access to webinar information.  (opens in a new window)