The Blame Game: A New Era of Affiliate Marketing Policing in the Post-Trump World

Hear from Gayla Huber, IntegriShield president, and guest Rachel Hirsh, Senior Associate of Ifrah Law, as they share insight on federal regulatory enforcement.

Topics of discussion will include:

  • How the Trump Administration’s stance on federal regulatory enforcement will affect affiliate marketing.
  • Why the principles of past FTC judgments and settlements should still dictate how affiliate marketers police themselves.
  • Affiliate network liability for the actions of its affiliates and when can the blame be shifted to the advertiser.
  • Real-world measures affiliate networks and affiliates can implement to help mitigate their exposure to liability.
  • Who are the new “cops on the beat” in terms of policing affiliate marketers.

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