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marketing Tag

How the Good Get Punished: Online Marketing

  |   Advice, Brand Management, Fraud, Lead Generation, Uncategorized   |   No comment

“Turn left in 100 feet-” “Make a U-Turn-“ “Recalculating…”   Sound familiar? We’ve all been there. As thralls to technology, we tend to put our faith in the ‘GPS machine’ when going somewhere, now low and behold you didn’t make it to Grandma’s house. Instead, you ended up at...

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EDU Compliance for Email Marketing

  |   Advice, Career College, Compliance   |   No comment

(As originally published in Career Education Review)   Email marketing is an important strategy to maximize your marketing ROI. Unfortunately, many schools don’t adequately monitor authorized and unauthorized email traffic. IntegriShield hosted a recent compliance webinar with guest speaker Adam Schimsa of LashBack. Our conversation explored regulations...

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Avoiding Litigation: The win/win for Attorneys and Clients

  |   Advice, Brand Management, Compliance, Compliance Monitoring, Regulations   |   No comment

When most people think of attorneys, they envision John Grisham books come to life though the magic of Hollywood. A well dressed, impressive attorney, arguing in flawless form in front of the jury and providing the final “gotcha” moment that turns the case in their...

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