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brand management Tag

How the Good Get Punished: Online Marketing

  |   Advice, Brand Management, Fraud, Lead Generation, Uncategorized   |   No comment

“Turn left in 100 feet-” “Make a U-Turn-“ “Recalculating…”   Sound familiar? We’ve all been there. As thralls to technology, we tend to put our faith in the ‘GPS machine’ when going somewhere, now low and behold you didn’t make it to Grandma’s house. Instead, you ended up at...

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When a Free Lead Can Cost You

  |   Brand Management, Compliance, Compliance Monitoring, Consulting, Fraud, Lead Generation, Regulations, TCPA, Telephone Consumer Protection Act   |   No comment

Have you ever received a “free” lead in your inbox?  Depending on your personal experience, you may initially think it’s a free lead to let you sample what a particular lead generator can do for you. Or you may not even know how you actually...

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Penalties Increased and So Did Your Risk. How Exposed Are You?

  |   Brand Management, Compliance, Compliance Monitoring, Consulting, Fraud, FTC, Lead Generation, Regulations   |   No comment

[As published on LeadsCon.com]   On August 1, 2016, The FTC’s inflation increases for maximum civil penalty amounts go into effect. You can find the Federal Register Notice containing all of the statutes and amounts here. With penalties increasing, from $16,000 to $40,000 in some instances, it’s...

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