Effective October 16, 2013: the Federal Communications Commission’s rules implementing the Telephone Consumer Protection Act.
The Federal Communications Commission’s TCPA rules will require “prior express written consent” before a business may:
The FCC’s new rules will also eliminate the “Established business relationship” exemption no longer relieving advertisers of prior unambiguous written consent requirement also, effective on October 16th. In most instances, only “prior express consent” is required. Prior written consent should be a clear and conspicuous disclosure requesting the consumer’s consent to be contacted.
Advertisers will be held responsible for all unsolicited telemarketing and autodialed calls and messages. Each unsolicited call or message will now require prior written consent from consumers that must be maintained by the advertiser for at least for four years.
Proof of internet provided consent includes but is not limited to:
The TCPA enables individuals to file lawsuits against companies that place telemarketing calls or use autodialers without prior consent from the consumer. The FCC’s definition of “autodialer” is very broad leaving many advertisers unknowingly at risk. Once effective the majority of the “opt-in” language that you are currently using will not meet the new rigorous cell consent standards. Penalties range from $500 – $1,500 per unsolicited call or message. October 16th is right around the corner, IntegriShield can ensure that your company is prepared.
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