The FCC’s new Chair, Commissioner Carr, delayed the 1:1 rule on Friday right before 5pm CST. Within 15 minutes of that, the 11th Circuit vacated the 1:1.
Read the FCC Delay here.
Highlights of delay:
Read the 11th Circuit Decision here.
Highlight of decision:
What now?
Now, all the same rules that existed prior to one to one still exist. You can work all your old leads but you do still need to follow TCPA regulations.
Based on the court’s decision, I do believe we have the ability to look at “written” consent as overstepping the original meaning. We also need to get more focused on consent revocation. As we know, consumers are not versed on all the regulations and if we change how consumer behavior has historically existed, consumers may unknowingly revoke consent from all communications when they just wanted to change from text to email or some other variable.
That’s all for now, but stay tuned!
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